Consistency is key when it comes to building a strong presence on LinkedIn. But how often should you post to maintain visibility without overwhelming your network?

For most professionals and brands, posting 2-5 times per week is the sweet spot. This frequency helps you stay active and relevant without appearing spammy. Posting once a day during weekdays ensures your content appears regularly in your audience’s feed while allowing time for engagement and insights.

Why not post every day? LinkedIn’s algorithm prioritizes quality over quantity. If you post too frequently, your engagement per post may drop, reducing overall visibility. Focus on crafting high-value content that educates, inspires, or sparks conversation—rather than posting just for the sake of it.

Timing also matters. According to multiple studies, the best time to post on LinkedIn is between 9 a.m. and 11 a.m., Tuesday through Thursday. Avoid weekends and late evenings when professional engagement typically dips.

If you’re just starting out, begin with 2-3 posts per week. Monitor performance through LinkedIn analytics and gradually increase your frequency as you find what resonates with your audience.

Remember, your goal on LinkedIn is to build authority and connect meaningfully. Focus on sharing thought leadership, industry updates, and personal insights to drive real engagement.

In short: Post consistently, not constantly. Deliver value, listen to your audience, and let quality guide your content calendar.